Cloud-based Enterprise Mashup Integration Services for B2B Scenarios

Siebeck, Robert G.; Janner, Till; Schroth, Christoph; Hoyer, Volker; Worndl, Wolfgang; Urmetzer, Florian

We observe a huge demand for situational and ad-hoc ap-
plications desired by the mass of business end-users that
cannot be fully implemented by IT departments. This is
especially the case with regard to solutions that support in-
frequent, situational, and ad-hoc B2B scenarios. End users
are not able to implement such solutions without the help of
developers. Enterprise Mashup-/ and Lightweight Composi-
tion approaches and tools are promising solutions to unleash
the huge potential of integrating the mass of end users into
development and to overcome this “long-tail” dilemma. In

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